Earlier this week images of a Pimp C's sneaker collaboration with Ewing Athletics surfaced on their Instagram page and the internet went wild. Today the brand issued the following press release giving more details and announcing a sneaker release event in Houston.
EWING ATHLETICS CELEBRATES LEGENDARY RAPPER PIMP C
Releases include the ‘Pimp C’ 33 HI & Rogue, inspired by shoes Pimp C owned
Ewing Athletics has unveiled its latest footwear collection that celebrates historic rapper Pimp C. To usher in the holiday season, Ewing is honoring UGK co-founder Pimp C with two incredibly limited shoes: a 33 HI and a ROGUE.
“I wanted the shoes to be unique,” said Chinara Butler, Pimp C’s wife. “Chad [Pimp C] loved custom sneakers that included unique elements like fur, alligator skin, and snakeskin. My goal for both pairs was to offer fans an opportunity to own a pair of sneakers derived from shoes he actually owned.”
The 33 HI taps into Pimp C’s southern style with a maroon/white Houston look that is highlighted with faux croc leather. The ROGUE ‘Pimp C’ also flaunts the croc leather in a maroon build and calls out UGK’s home state of Texas on the tongue. Gold accents, bold PIMP C embroidery, and gum bottoms honor the rapper’s trill style.
“Doing a sneaker in my husband's honor has always been a dream,” continued Chinara Butler. “Chad loved fashion and had a style all his own. I am grateful to Ewing Athletics for the opportunity to create these sneakers for the Trill Fans all over the world who still love Pimp C and forever represent him. The fans are his legacy, and I am so honored to have them on this journey. These were created for them. I would also like to thank Eight One in Houston for seeing the Trill vision and getting on board for this momentous occasion.”
Both celebratory Pimp C shoes retail for $140 each and fewer than 400 pairs of each shoe have been produced. The footwear will debut at a launch event at Houston’s Eight One sneaker boutique on December 22 to honor the fallen legend. Pairs will be available that same day exclusively at EwingAthletics.com in sizes 5-16.
Check out the new kicks below and let us know what you think in the comments.
Check out more image of the Pimp C x Ewing Athletics collaboration here.